Ian Day, an executive coach and leadership development consultant , argues that the recent economic troubles have led to a seismic shift in how buyers of coaching services view coaching in their organisation - coaching and coaches has shifted from being focussed on "individual wants" to "organisational needs".

Ian believes that this shift should encourage coaches to reflect on how they best adapt to the new environment and challenges us to think what style of coaching is appropriate to deliver the results that organisations need.  By explaining the FACTS approach to coaching, Ian constructs a powerful argument for getting the balance right between relationship building and delivering results something the coaching profession must embrace if it wants to remain relevant in the post-recession environment.

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